- Role
- Director, cinematographer, editor
- Type
- Spec commercial
A spec commercial blending practical studio production with a few AI-generated plates, directed, shot, and edited solo.
A cinematic spec video that reimagines Zipline Brewing Co.’s brand story by blending AI-generated visuals with practical studio production.
Honest note: on the first pass I left the story behind in the edit suite and went full force on “scroll-stopping” edits. Way too much. After toning it down, I cut it loose online for feedback.
Process
Pre-production: mood boarding, AI prompt testing, and a shot list designed around reflections and foam texture.
Production: controlled studio lighting with a reflective backdrop, shot on a Fuji X-T3 with a Meike 25mm cine lens.
Post: color-matched the AI plates to real footage, blended transitions in DaVinci Resolve, and layered ambient sound design and SFX for the fizz, the pour, and the tone. Titles in Canva, music from the YouTube Audio Library.
Takeaway
Emerging tools don’t replace creativity. They extend it. The goal was to test how AI can serve the story without taking it over, and it sparked ideas for future hybrid campaigns that mix real and synthetic worlds.
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