Multi-Platform Digital Content Strategy & Brand Growth
Role: Media & Marketing Director
Services: Video Production, Social Content Systems, Brand Identity, Analytics Optimization
Timeline: 2021
In 2021, Lincoln Select Real Estate Group needed a unified content strategy to strengthen their digital presence and support their rapidly expanding client base. They required consistent, high-quality video and photo assets, improved social visibility, and a more structured brand identity across platforms.
I designed and executed a complete multi-platform content system—producing over 150 deliverables that enhanced LSREG’s visibility, engagement, and discoverability across Facebook, Instagram, Google My Business, and their website.
- Establish a clear, cohesive brand identity
- Increase social reach and engagement
- Improve local search visibility
- Support inbound traffic and lead flows through consistent content
- Build a scalable content pipeline for daily posting
- Deliver cinematic listing videos that differentiated the team locally
MY PROCESS
- Discovery & Planning- Brand audit, audience patterns, visual direction, messaging system.
-Production
- Location shoots, listing prep, cinematic walkthroughs, interview setups, drone coverage if needed.
-Post-Production
- Editing, sound design, color correction, graphics and templates for scalable reuse.
- Deployment
- Publishing schedules, metadata optimization, real-time monitoring, performance-based adjustments.
WHAT I DELIVERED
1. Creative Direction
Developed LSREG’s visual identity—lighting, pacing, color, typography, and messaging across all platforms.
2. High-Volume Video Production
Delivered cinematic walk-throughs, listing videos, community features, agent promos, and lifestyle pieces.
3. Social Content System
Built a structured posting pipeline and platform-optimized templates for graphics, reels, and stories.
4. Cross-Platform Optimization
Optimized metadata, scheduling, and creative formats for Facebook, Instagram, Google My Business, and the website.
5. Analytics-Driven Strategy
Monitored performance, adjusted content formats, and refined cadence using insights from Facebook Business Manager, Metricool, Google Analytics, and GMB.
OUTCOME
The combination of cinematic media, strategic posting workflows, and analytics-driven refinement created exponential value—supporting daily engagement, community visibility, and lead flow. This case study reflects how I approach real estate, near-local, or lifestyle brands:
Cinematic narrative + high-volume delivery + strategic platform engineering.
- Facebook Growth
- 131,250+ impressions
- 5,983 interactions
- 801 page visits
- 165 posts published
- Strong upward engagement trend during active production
- Instagram Growth
- 16,980 impressions
- 265 profile views
- 905 interactions
- 829 likes
- Clear follower growth trajectory
- Google My Business Visibility
- 13,400+ total searches
- 15,800+ views (Search + Maps combined)
- 525 engagement actions:
- 478 website clicks
- 30 phone calls
- 17 direction requests
- Website Support (Traffic Influence)During active content cycles:
- 11,000+ pageviews
- 7,000+ visits
in partnership with United Way of the Midlands